Every founder we know wants the same things: to make more great hires, for those hires to be amazingly successful, and for those hires to be so happy and fulfilled that they stay (and grow) with them forever.

In Showtime’s Billions, performance coach Wendy Rhoades offers a valuable service to hedge fund Axe Capital: helping insecure traders feel confident so they can focus on making money. How does this translate for startups?